07:00 Wake, work out, shower
07:40 Check e-mails, update Twitter and Facebook(social networking)
08:00 Breakfast
08:10 Prototype
08:50 Left home to take mum to hospital
13:00 Left hospital and returned to the business in focus course.
15:30 Networked
16:30 Market research
17:15 Returned home and ended my working day there.
17:30 Dinner
17:45 Walk the dogs
18:00 socialized
21:00 Played on my PSP
22:00 Went to bed
Notes
Module two- How to research your market
Aims of module two
-Provide an introduction to the marketing process
-Outline the key information you need to know about your customers
-Describe how to determine market size, and identify trends in market
-Outlines the key information you need to know about your competitors
-Describe how to research your market using primary and secondary research methods
This module goes into great detail about how one should research their market. The market is defined as both your customer and (direct) competitors. Direct competitors are those who will be selling the same kind of thing you are, it is also mentioned that sometimes competitors can be good for business.
Personal thoughts
I believe this modules significance is in knowing how to find the people you are trying to sell to and how to sell to them in particular, as they say you can make some of the people happy all of the time all of the people happy some of the time but you can't keep everyone happy all the time. This bears relevance to your market just knowing that sometimes it will be literally impossible to sell something to someone.
Module three
Aims of module three
-Provides an overview of marketing strategy
-Explains the concept of the four marketing P's
-Determines how to set SMART objectives
-Describes how to develop a product strategy
-Outlines how to set a price
-Explains how to set a promotional plan
-Explains the selling process
-Consider the importance of customer care for your business
Personal thoughts
The significance of customer care and repeat business amazed me, as it will be 15x more expensive for your business to find replacement customers than it will for your business to get repeat business. Another thing that interested me about customer satisfaction wasthe way that another customer could also help advertise the good "stuff" that your business provides. This could then lead to further good advertising. Also if your not careful it could turn customers away if you create a bad rapport.
If not for anything else I'd recommend joining this course and consistently going simply because of the free drinks and biscuits.
07:40 Check e-mails, update Twitter and Facebook(social networking)
08:00 Breakfast
08:10 Prototype
08:50 Left home to take mum to hospital
13:00 Left hospital and returned to the business in focus course.
15:30 Networked
16:30 Market research
17:15 Returned home and ended my working day there.
17:30 Dinner
17:45 Walk the dogs
18:00 socialized
21:00 Played on my PSP
22:00 Went to bed
Notes
Module two- How to research your market
Aims of module two
-Provide an introduction to the marketing process
-Outline the key information you need to know about your customers
-Describe how to determine market size, and identify trends in market
-Outlines the key information you need to know about your competitors
-Describe how to research your market using primary and secondary research methods
This module goes into great detail about how one should research their market. The market is defined as both your customer and (direct) competitors. Direct competitors are those who will be selling the same kind of thing you are, it is also mentioned that sometimes competitors can be good for business.
Personal thoughts
I believe this modules significance is in knowing how to find the people you are trying to sell to and how to sell to them in particular, as they say you can make some of the people happy all of the time all of the people happy some of the time but you can't keep everyone happy all the time. This bears relevance to your market just knowing that sometimes it will be literally impossible to sell something to someone.
Module three
Aims of module three
-Provides an overview of marketing strategy
-Explains the concept of the four marketing P's
-Determines how to set SMART objectives
-Describes how to develop a product strategy
-Outlines how to set a price
-Explains how to set a promotional plan
-Explains the selling process
-Consider the importance of customer care for your business
Personal thoughts
The significance of customer care and repeat business amazed me, as it will be 15x more expensive for your business to find replacement customers than it will for your business to get repeat business. Another thing that interested me about customer satisfaction wasthe way that another customer could also help advertise the good "stuff" that your business provides. This could then lead to further good advertising. Also if your not careful it could turn customers away if you create a bad rapport.If not for anything else I'd recommend joining this course and consistently going simply because of the free drinks and biscuits.
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